Yvonne graduated with top honours from the world-renown Wine Marketing Diploma Programme at Adelaide University (formerly known as Roseworthy College). This involved four years of intensive study with the course being split evenly between grape growing, winemaking, winery operations, international business, marketing & management. Yvonne is also the co-founder and Chief Tasting Officer of WineFriend, the coolest and most incredible new wine subscription business this side of the Waihopai River. …
In her past lives, Yvonne has also successfully helped launch and reinvigorate wine brands by writing creative press releases and copy, advising on PR strategy, branding, labelling, and artwork.
Yvonne regularly hosts wine education workshops and tastings for private groups, such as corporate clients wishing to treat their staff to something a little different.
Back in 2003 she also launched the famous Hastings City Wine Club, the only wine club based within a supermarket in this part of the world. The Hastings City Wine Club membership quickly rose to around 3000 members.